{"id":4154,"date":"2023-02-12T15:52:13","date_gmt":"2023-02-12T18:52:13","guid":{"rendered":"https:\/\/alomorfia.com\/?post_type=knowledgebase&#038;p=4154"},"modified":"2023-02-12T15:52:14","modified_gmt":"2023-02-12T18:52:14","slug":"captura-de-leads","status":"publish","type":"knowledgebase","link":"https:\/\/alomorfia.com\/en\/glossario\/termos_tecnicos\/captura-de-leads\/","title":{"rendered":"Lead capture"},"content":{"rendered":"<p>The objective of an advertising campaign whose concept is to take the user whose attention is captured by the advertisement to an external location (example website) where our objective is to obtain that person&#039;s contact details in exchange for some advantage for them, such as a product or free access.<\/p>","protected":false},"excerpt":{"rendered":"<p>The objective of an advertising campaign whose concept is to take the user whose attention is captured by the advertisement to an external location (example website) where our objective is to obtain that person&#039;s contact details in exchange for some advantage for them, such as a product or free access.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","knowledgebase_cat":[36],"class_list":["post-4154","knowledgebase","type-knowledgebase","status-publish","hentry","knowledgebase_cat-termos_tecnicos","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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