{"id":4156,"date":"2023-02-12T15:55:10","date_gmt":"2023-02-12T18:55:10","guid":{"rendered":"https:\/\/alomorfia.com\/?post_type=knowledgebase&#038;p=4156"},"modified":"2023-02-12T15:55:18","modified_gmt":"2023-02-12T18:55:18","slug":"conversao","status":"publish","type":"knowledgebase","link":"https:\/\/alomorfia.com\/en\/glossario\/termos_tecnicos\/conversao\/","title":{"rendered":"Conversion"},"content":{"rendered":"<p>Objective of an advertising campaign whose concept is to close a sale or any action that generates results for the company. Unlike Lead Capture campaigns, Conversion campaigns take the user directly to a page with a purchase button and sometimes integrated into the payment or subscription checkout.<\/p>","protected":false},"excerpt":{"rendered":"<p>Objective of an advertising campaign whose concept is to close a sale or any action that generates results for the company. Unlike Lead Capture campaigns, Conversion campaigns take the user directly to a page with a purchase button and sometimes integrated into the payment or subscription checkout.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","knowledgebase_cat":[36],"class_list":["post-4156","knowledgebase","type-knowledgebase","status-publish","hentry","knowledgebase_cat-termos_tecnicos","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Convers\u00e3o - Alomorfia Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alomorfia.com\/en\/glossario\/termos_tecnicos\/conversao\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Convers\u00e3o - Alomorfia Design\" \/>\n<meta property=\"og:description\" content=\"Objetivo de uma campanha de an\u00fancios que tem por conceito fechar uma venda ou qualquer a\u00e7\u00e3o que gere resultados para a empresa. Diferente das campanhas para Captura de leads, as campanhas de Convers\u00e3o levam o usu\u00e1rio direto para uma p\u00e1gina com o bot\u00e3o de compra e por vezes integrado ao checkout de pagamento ou assinatura.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alomorfia.com\/en\/glossario\/termos_tecnicos\/conversao\/\" \/>\n<meta property=\"og:site_name\" content=\"Alomorfia Design\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-12T18:55:18+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/alomorfia.com\/glossario\/termos_tecnicos\/conversao\/\",\"url\":\"https:\/\/alomorfia.com\/glossario\/termos_tecnicos\/conversao\/\",\"name\":\"Convers\u00e3o - Alomorfia Design\",\"isPartOf\":{\"@id\":\"https:\/\/alomorfia.com\/#website\"},\"datePublished\":\"2023-02-12T18:55:10+00:00\",\"dateModified\":\"2023-02-12T18:55:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/alomorfia.com\/glossario\/termos_tecnicos\/conversao\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/alomorfia.com\/glossario\/termos_tecnicos\/conversao\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/alomorfia.com\/glossario\/termos_tecnicos\/conversao\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/alomorfia.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Convers\u00e3o\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/alomorfia.com\/#website\",\"url\":\"https:\/\/alomorfia.com\/\",\"name\":\"Alomorfia Design\",\"description\":\"S\u00f3 mais um site WordPress\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/alomorfia.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Convers\u00e3o - Alomorfia Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/alomorfia.com\/en\/glossario\/termos_tecnicos\/conversao\/","og_locale":"en_US","og_type":"article","og_title":"Convers\u00e3o - Alomorfia Design","og_description":"Objetivo de uma campanha de an\u00fancios que tem por conceito fechar uma venda ou qualquer a\u00e7\u00e3o que gere resultados para a empresa. Diferente das campanhas para Captura de leads, as campanhas de Convers\u00e3o levam o usu\u00e1rio direto para uma p\u00e1gina com o bot\u00e3o de compra e por vezes integrado ao checkout de pagamento ou assinatura.","og_url":"https:\/\/alomorfia.com\/en\/glossario\/termos_tecnicos\/conversao\/","og_site_name":"Alomorfia Design","article_modified_time":"2023-02-12T18:55:18+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/alomorfia.com\/glossario\/termos_tecnicos\/conversao\/","url":"https:\/\/alomorfia.com\/glossario\/termos_tecnicos\/conversao\/","name":"Convers\u00e3o - Alomorfia Design","isPartOf":{"@id":"https:\/\/alomorfia.com\/#website"},"datePublished":"2023-02-12T18:55:10+00:00","dateModified":"2023-02-12T18:55:18+00:00","breadcrumb":{"@id":"https:\/\/alomorfia.com\/glossario\/termos_tecnicos\/conversao\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/alomorfia.com\/glossario\/termos_tecnicos\/conversao\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/alomorfia.com\/glossario\/termos_tecnicos\/conversao\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/alomorfia.com\/"},{"@type":"ListItem","position":2,"name":"Convers\u00e3o"}]},{"@type":"WebSite","@id":"https:\/\/alomorfia.com\/#website","url":"https:\/\/alomorfia.com\/","name":"Allomorphy Design","description":"Just another WordPress site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/alomorfia.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/alomorfia.com\/en\/wp-json\/wp\/v2\/knowledgebase\/4156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alomorfia.com\/en\/wp-json\/wp\/v2\/knowledgebase"}],"about":[{"href":"https:\/\/alomorfia.com\/en\/wp-json\/wp\/v2\/types\/knowledgebase"}],"author":[{"embeddable":true,"href":"https:\/\/alomorfia.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alomorfia.com\/en\/wp-json\/wp\/v2\/comments?post=4156"}],"version-history":[{"count":1,"href":"https:\/\/alomorfia.com\/en\/wp-json\/wp\/v2\/knowledgebase\/4156\/revisions"}],"predecessor-version":[{"id":4157,"href":"https:\/\/alomorfia.com\/en\/wp-json\/wp\/v2\/knowledgebase\/4156\/revisions\/4157"}],"wp:attachment":[{"href":"https:\/\/alomorfia.com\/en\/wp-json\/wp\/v2\/media?parent=4156"}],"wp:term":[{"taxonomy":"knowledgebase_cat","embeddable":true,"href":"https:\/\/alomorfia.com\/en\/wp-json\/wp\/v2\/knowledgebase_cat?post=4156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}