{"id":1001,"date":"2021-05-02T17:46:16","date_gmt":"2021-05-02T20:46:16","guid":{"rendered":"https:\/\/alomorfia.com\/?p=1001"},"modified":"2021-05-02T18:30:20","modified_gmt":"2021-05-02T21:30:20","slug":"beco-38-marketing-de-conteudo","status":"publish","type":"post","link":"https:\/\/alomorfia.com\/en\/beco-38-marketing-de-conteudo\/","title":{"rendered":"Alley 38 | Content Marketing"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1001\" class=\"elementor elementor-1001\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d1fef9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d1fef9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70d244c\" data-id=\"70d244c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4c741d elementor-widget elementor-widget-heading\" data-id=\"c4c741d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">team involved in the project<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09f488e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09f488e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-74ba54a\" data-id=\"74ba54a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f24f6f1 elementor-widget elementor-widget-author-box\" data-id=\"f24f6f1\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/alomorfia.com\/wp-content\/uploads\/2021\/02\/leo_profile-300x300.jpg\" alt=\"Picture of Leonardo Santander\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tLeonardo Santander\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Head Mind | Designer<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f91decf\" data-id=\"f91decf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d365bfb elementor-widget elementor-widget-author-box\" data-id=\"d365bfb\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/alomorfia.com\/wp-content\/uploads\/2021\/05\/dani_profile-300x300.jpg\" alt=\"Picture of Daniel Freire\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tDaniel Freire\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>HeadShare | Designer<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0eaff8e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0eaff8e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07be8e7\" data-id=\"07be8e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a23a9d5 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"a23a9d5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1421\" height=\"567\" src=\"https:\/\/alomorfia.com\/wp-content\/uploads\/2021\/02\/tit_projeto.png\" class=\"attachment-full size-full wp-image-496\" alt=\"\" srcset=\"https:\/\/alomorfia.com\/wp-content\/uploads\/2021\/02\/tit_projeto.png 1421w, https:\/\/alomorfia.com\/wp-content\/uploads\/2021\/02\/tit_projeto-300x120.png 300w, https:\/\/alomorfia.com\/wp-content\/uploads\/2021\/02\/tit_projeto-1024x409.png 1024w, https:\/\/alomorfia.com\/wp-content\/uploads\/2021\/02\/tit_projeto-768x306.png 768w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a532f1 elementor-widget elementor-widget-heading\" data-id=\"2a532f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">JOB<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-788b0fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"788b0fe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-41f51c2\" data-id=\"41f51c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dee5ae elementor-widget elementor-widget-heading\" data-id=\"4dee5ae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Beco 38 emerged with the growing movement and emergence of pubs in the greater S\u00e3o Paulo region and our role, from the beginning, was to create a social network that could provide the same experience as the physical space, through the digital environment, showing the values do Beco and our customers so that a community began to be created, building loyalty in our weekly movement.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f04a8d6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f04a8d6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-771b758\" data-id=\"771b758\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b05359 elementor-widget elementor-widget-heading\" data-id=\"4b05359\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Works developed:<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8dd1ad6\" data-id=\"8dd1ad6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58ca9f3 elementor-widget elementor-widget-heading\" data-id=\"58ca9f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">CONTENT MARKETING<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33636dc elementor-widget elementor-widget-heading\" data-id=\"33636dc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">BUSINESS ACCELERATION<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe87b12 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"fe87b12\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Monthly Brainstorm meeting to define new forms of content for the page, exploring new ways to engage with followers;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Monthly analysis of interaction, engagement and reach metrics to propose improvements.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Definition of the monthly posting calendar (3 posts per week);<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Creation of 3 weekly posts, in feed and story format<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-66c995c\" data-id=\"66c995c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1c8df0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f1c8df0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df42b48\" data-id=\"df42b48\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efd9bf8 elementor-widget elementor-widget-gallery\" data-id=\"efd9bf8\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:2,&quot;lazyload&quot;:&quot;yes&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/alomorfia.com\/wp-content\/uploads\/2021\/05\/item3.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"efd9bf8\" data-elementor-lightbox-title=\"Card\u00e1pio Beco 38\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwNCwidXJsIjoiaHR0cHM6XC9cL2Fsb21vcmZpYS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjFcLzA1XC9pdGVtMy5qcGciLCJzbGlkZXNob3ciOiJlZmQ5YmY4In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/alomorfia.com\/wp-content\/uploads\/2021\/05\/item3.jpg\" data-width=\"1920\" data-height=\"1080\" aria-label=\"Beco 38 menu\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/alomorfia.com\/wp-content\/uploads\/2021\/05\/item2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"efd9bf8\" data-elementor-lightbox-title=\"Stories\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwMywidXJsIjoiaHR0cHM6XC9cL2Fsb21vcmZpYS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjFcLzA1XC9pdGVtMi5qcGciLCJzbGlkZXNob3ciOiJlZmQ5YmY4In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/alomorfia.com\/wp-content\/uploads\/2021\/05\/item2.jpg\" data-width=\"1920\" data-height=\"1080\" aria-label=\"Stories\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/alomorfia.com\/wp-content\/uploads\/2021\/05\/item1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"efd9bf8\" data-elementor-lightbox-title=\"Beco 38 | Marketing\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwMiwidXJsIjoiaHR0cHM6XC9cL2Fsb21vcmZpYS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjFcLzA1XC9pdGVtMS5qcGciLCJzbGlkZXNob3ciOiJlZmQ5YmY4In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/alomorfia.com\/wp-content\/uploads\/2021\/05\/item1.jpg\" data-width=\"1920\" data-height=\"1080\" aria-label=\"Instagram Beco 38\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04e82da elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"04e82da\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c07226f\" data-id=\"c07226f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a66fa9 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"8a66fa9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2409\" height=\"501\" src=\"https:\/\/alomorfia.com\/wp-content\/uploads\/2021\/03\/tit_aprend.png\" class=\"attachment-full size-full wp-image-648\" alt=\"\" srcset=\"https:\/\/alomorfia.com\/wp-content\/uploads\/2021\/03\/tit_aprend.png 2409w, https:\/\/alomorfia.com\/wp-content\/uploads\/2021\/03\/tit_aprend-300x62.png 300w, https:\/\/alomorfia.com\/wp-content\/uploads\/2021\/03\/tit_aprend-1024x213.png 1024w, https:\/\/alomorfia.com\/wp-content\/uploads\/2021\/03\/tit_aprend-768x160.png 768w, https:\/\/alomorfia.com\/wp-content\/uploads\/2021\/03\/tit_aprend-1536x319.png 1536w, https:\/\/alomorfia.com\/wp-content\/uploads\/2021\/03\/tit_aprend-2048x426.png 2048w, https:\/\/alomorfia.com\/wp-content\/uploads\/2021\/03\/tit_aprend-1568x326.png 1568w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c828b70 elementor-widget elementor-widget-heading\" data-id=\"c828b70\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">LOYALTY<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1dab84b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1dab84b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b0e650c\" data-id=\"b0e650c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18df478 elementor-widget elementor-widget-text-editor\" data-id=\"18df478\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our biggest learning from this project was having a client who had a physical business, different from our main clients up to that point. This certainly gave us a different business vision and allowed us to better understand the process of customer loyalty that occurs entirely physically, but using the social media environment to anticipate this desire to go\/return to the pub, even reaching at the level of having so-called \u201cpromoting customers\u201d who promote the pub because they simply love the experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>team involved in the JOB project Beco 38 emerged with the growing movement and emergence of pubs in the greater S\u00e3o Paulo region and our role, from the beginning, was to create a social network that could provide the same experience as the physical space, through the environment digital, showing Beco\u2019s values and our [\u2026]<\/p>","protected":false},"author":1,"featured_media":1002,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[8],"class_list":["post-1001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","tag-marketing","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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