“What could be so obvious that I don't know?” – asks the somewhat perplexed reader.

Firstly, I want to tell you something, my dear broker.

Not knowing something obvious doesn't make you less qualified in absolutely anything!

Don't blame yourself for not having discovered this method at least 5 years ago. 

However… if after reading this article, you choose no use the method more efficient prospecting of the real estate market, you will not be able to absolve yourself of blame if you are unable to have predictability and consistency in monthly sales.

This digital marketing has been around for a long time, but it is only now starting to gain visibility and perhaps that's why you don't put as much credibility into this new way of connecting with potential customers.

And that's precisely why I'm going to show you the reasons to abandon it:

•  Facebook group full of cash-strapped speculators;

•  Random lists of cold contacts;

• Ready-made messages on WhatsApp that look more like an advertisement for Casas Bahia;

• Signs that do not persuade enough to attract attention;

• Pamphlets that are crumpled and discarded 7 steps after being picked up;

• Endless shifts in suits and ties at stand doors.

When you reach the end of this article, you will know everything you need to start moving and have a full client portfolio, and of course, a warm Network using online prospecting tools to your advantage.

I will start with the benefit that makes you more respected and sought after by people interested in purchasing property.

1- Authority

When you assume a specific position, you demonstrate expertise on a given subject and scale the reach of your image, increasing  Authority is inevitable.

In a campaign for Inbound Marketing (when the customer is the one coming after you) your image reaches hundreds of people every day, it's like shaking hands with 200 potential customers at once, through the screen of your smartphone or notebook. 

You become seen as a reliable solution to the problems of thousands of people online.

And that makes this one of the most advantageous benefits of Inbound marketing in prospecting.

2- Prospecting Network

The much-coveted list of hot contacts that every broker craves.

Yes, this is also one of the benefits of using online ad campaigns to sell properties.

By carrying out an inbound marketing campaign, you attract people with financial resources and an interest in purchasing real estate.

And even if you don't sell to everyone, they are still potential customers and are there at your fingertips, to be prospected at another time with another property. 

3- Generates Results in the Short Term

Anyone who has a ticket is in a hurry! This is the reality.

With the campaign ready, prospecting is immediate, the ads constantly appear on the screen of people who have already shown interest in purchasing properties, through an online search engine (Google, Facebook, Instagram, marketplaces).

If your property provides what that customer is looking for (location, price, level of leisure, etc...) they will certainly show interest, clicking on the ad and leaving the details to receive your contact with more information.

4- Return on Investment 

What will you pay to an agency specializing in lead capture, is just a fraction of the commissions you will receive selling to customers who are truly ready and qualified for your property. 

Let's consider that you make a transition of R$ 200,000.00 for example, considering a modest brokerage fee of 6%, your commission would be an amount of R$ 12,000.00.

Taking into account that you have invested 3 thousand reais between agency services and investment in paid traffic, the ROI of your campaign would be 25% and here we are assuming that you made a single sale with the leads from the campaign (which is unlikely if the campaign is done well).

5- Makes you more accessible to customers

A digital presence facilitates customer access to you and this is essential for your prospect portfolio is always full.

If people interested in buying real estate can't talk to you or even know you exist, there won't be any new business.

The ad puts you at one click away from your customer in potential.

6- The Cost/Benefit is infinitely higher compared to other advertising methods

Do a little reflection with me, dear reader.

How much will you pay to have 500 brochures printed and distributed and approximately how many people will you reach with these 500 printed leaflets?

With the same amount invested in paid traffic, for example, you can easily reach 20, 30… 50 THOUSAND people.

Not to mention that, with the help of an efficient capture system, your only concern is selling! Without spending energy on complementary activities that only take up time, time that could be used to improve the sales strategy and scale even further.

7- Generates Results in the Short Term

And the last but not least benefit of having an online lead capture campaign is the Directing power of your offer.

Working with digital tools, it is possible to draw up an ideal customer profile and direct the entire campaign towards that specific type of audience.

It's like a filter, which removes from your Prospect List:

• Speculators;
• Curious;
• Competitors;
• Undecided;
• Not Qualified for purchase;
• Among other types of Leads.

After all, you don't want to waste time calling, scheduling a meeting and showing it to someone who has no real interest in buying or can't buy.

We have reached the end of our prose and I hope I have helped you, dear reader, to understand a little more about the benefits of this new way of attracting customers in the real estate market.

If you've reached this point in reading, it means you're in a small group of people, less than 10% of readers are capable of investing time and attention to consume content that really makes a difference.

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Leave your comment on what was said to show us your opinion, and signal that you are part of the group of people who really have the potential to scale sales up to the much coveted 6-figure commission.

A big hug and see you next time!