If you've gotten this far, you've probably used the Google tool to do this. After all, we always keep in mind that we find important information through it, so when searching for a company within the platform, you will be able to see all the information highlighted in that search, but how did this information get there? How do I leave my business within this online content? I have to pay to have this visibility? Well then, don’t worry, I’ll explain everything below.

O Google My Business is a free online tool, aimed at expanding your business, bringing greater visibility, it is through this tool that we can facilitate access for all potential customers.

In terms of a tool aimed at digital marketing, this is the one that needs to be in your business, especially to stand out online.

How Google My Business works.

This tool is gaining a lot of space in digital marketing, as it provides company visibility online, even aimed at small local businesses. In addition to being free, which is already a great reason to use it, it also makes your company available for possible advertisements within the Google tool, situations such as search pages and Google Maps

The process of creating a Token, a term used on Google My Business to address a company's profile is simple, it will be necessary

• Business name of the company;
• Business address;
• Phone number;
• Opening hours;
• Payment methods;
• Other information about the business.

In addition, the tool provides a simple and focused step-by-step guide for each part of the form, to make the process of creating the form even easier.

A golden tip I give you so you can stand out and be relevant for a perfect digital marketing record is to fill out all the information highlighted in all the forms and fields offered by the platform.

Benefits of using Google My Business.

Knowing what the Google My Business tool is all about, let's talk about some of the main advantages that this tool provides us,

• Manage your information;
• Interact with customers;
• Understand and expand your presence;
• Attract digital attention;
• Immerse yourself with digital marketing.

In addition to these topics of pure advantage for your business, imagine your company, in first place on Google's search and answer pages, is the maximum in terms of online exposure these days,

If your business does not have a website, the tool in turn offers an opportunity to create a simple one, nothing too complex, but it serves to get started

The platform has a system that assists in the marketing strategy by giving business owners access to the following information

• How many calls the company had;
• How many clicks on the website;
• Route requests.

In addition to showing the total number of searches carried out regarding your business, generating our next topic.

Opportunities to attract customers to your business.

As mentioned above, exposing your business on the first page of Google search generates opportunities to attract new customers, consequently, the relevance of your business will be extremely high.

            The platform has stood out from a technical point of view, creating opportunities for any type of business, whether small or large.

According to data, accounts with images receive 42% more requests for car directions on Google Maps, and 35% more clicks to enter the website than other companies without photos, so having a good image, good marketing, helps to further leverage plus this extraordinary tool

One of the most attractive points of opportunities to generate customers in your business is the provision of messages, that is, the customer can send a message asking questions before consulting your company, thus generating trust and even a bond.

Finally, Google my business promises to be an essential tool in the journey of companies, in addition to giving greater credibility in searches, it also stands out for local companies and digital marketing, after all, who doesn't use Google nowadays... I already have my Google My Business account, so what are you waiting for? create an account right nowIf you already have one, take advantage of the tips given above and expand your business even further.