Increasing the number of your customers is one of the biggest headaches for an entrepreneur/businessman, especially after all the movement of large social networks started to prove that it is possible to grow exponentially and almost “out of nowhere”, but then comes the big doubt that I know you've already asked yourself: Will I need to dance on TikTok?

What actually is digital marketing?

Unless you have a niche focused on entertainment, then dances, challenges and all trends they need to be part of your strategy, but that is not the focus of this article. Here I want to help you who are not into entertainment and who think that all these trends They won't take you anywhere.

Well, digital marketing in its essence came with the idea of valuing the virtual environment of relationships (social networks) to generate sales, simple as that? Exactly.

Attention: Marketing is not just advertising, but it is also sales, so this makes it clear that there is no point in creating a social network and gaining followers without converting into any sales.

With that in mind, below I will show you 4 steps of this efficient strategy that is what brought you here.

4 steps to increase your customer base

1. Position yourself for a specific audience.

It seems suspicious to think that you will be able to gain MORE customers by making your audience SMALLER, but this is the biggest mistake made by those who do not yet have the structure to meet a wide range of needs. The more different customer profiles you have, the more complexity it becomes to attract them, sell to them, deliver with quality and retain all of them.

So as I said above, this strategy is the basis for you to start and then, only after you create a certain balance and security, then you can target new audiences.

A tool that can help you define your initial target audience is the famous Persona Definition, which you can download by clicking here. Describe each topic in great detail, this will help you communicate better with that person on the social network.

2. Don't change your sales strategy, expand it.

Another mistake I see a lot when new clients come to us is business owners thinking they need to change their sales strategy in order to successfully launch themselves into the digital market. Wrong!

Possibly you arrived at your prospecting and selling style by doing several tests and developments over the years and throwing that away is a total waste. Remember, the digital environment is an expansion of your brand, another place for people to see you and discover that you exist, BUT they are still people.

People always need to have confidence, be sure that the solution is for them and, above all, know other people who have already purchased from you. So instead of changing your strategy, the first step you need to take to then start changing is to expand your initial strategy, now to social media.

Keep talking to people, trying to create intimacy and generate trust, propose a meeting to bring that person closer to your company and create a partnership relationship.

3. Work with your customer to generate new sales opportunities.

Starting from this last topic that I started talking about relationships, there is no more effective way than gaining more customers than through referrals. If your client feels like recommending you to friends and people close to them, believe me, you are doing a great job. Otherwise, it's best to start paying close attention to this, before you want to go out looking for a new customer at every corner.

ALWAYS value those customers who are already with you more than those you don't yet have. It seems logical, but many entrepreneurs get into this mindset of wanting to increase the number of customers every day and forget that they already have a huge base of people who have already purchased and trust their delivery.

There are two main ways to expand your customer base on this topic:

• Building customer loyalty, I understand better when it is time to encourage a new sale for them. (here I consider you studying a customer's Lifetime Value (LTV).
• Ask your most repeat customers for referrals. Everyone knows someone who has a need for what you solve, you just need to be able to reach them. (here I consider you to study ways on how to delight your client, adding your delivery so they can also help you with recommendations).

4. Professionalize your image and digital presentation.

You must have already understood that as more people now have the chance to gain market share due to digital globalization, you are also beginning to be pressured if you want to be on this battlefield.

It is indisputable that a good presentation, especially in the first contact with the client, makes a total difference in how that person will judge you later.

Therefore, invest in creating a social network that has elegant publications, with an attractive design and that shows your real value in the content you share.

In parallel to this, your institutional materials must also undergo this update, such as your presentation document, your website, your proposal document, among others that you deem necessary to enchant this experience that the customer has, from the moment he get to know you on the internet, until the moment he becomes your client.

Therefore, if you feel that this topic is urgently needed, we at Alomorfia are specialists in Branding and development of Institutional Materials, and so we can help you in this and in new moments of your company.

Contact us below to request a personalized proposal for you.

I hope this strategy has more than made you see that it is possible to grow digitally, it has also given you an awareness of how to do it. Follow these steps and you can tell us in a while how it helped you, okay? 🔥