Case ACE HR Solutions | Alomorfia Design

cases

ACE HR Solutions

Alomorphia is agile, intelligent, decision-making, interested, consultative, transparent, creative and entrepreneurial, with personal ownership, process-based, customer focus and business partnership.

Marcos Videira

@acehr_solutions

Services already performed

Branding

Institutional Communication

Creatives for Marketing and Promotion

About the project

ACE emerged after a company that worked in Human Resources split and thus started their own company in early 2020.

The partners, with exemplary CVs containing the history of companies such as Robert Half, Syngenta and StautGroup, had in mind to design a company that would deliver its services in a boutique format, “on demand”, positioning ACE in a more intimate way in the market, already leaving It is clear how your way of acting would work, personalized and focused.

In this way, our Branding project sought to launch the brand from a premium perspective, creating, using phrases such as “be ace, be top” and more erudite terms in the human resources services category, a stronger connection with the class A and B public, who had at least already worked in companies where it was already common to hear these terminologies, in addition to knowing the importance of the services that ACE proposes to provide to this day.

Another important factor is the scope of its operations, aimed at the B2C and mainly B2B market, communication needs to be neutral, in a more formal language to talk to senior leaders of multinationals.

Our Strategy

We took on some statements with the brand for a better positioning within this HR market.

The name - ace - referring to the maximum score and the letter with the highest value, meaning excellent processes for excellent people and companies, with high quality standards.

The connected letters show fluidity, a dynamic and connected company especially with the flexibility, in this case, of processes, which generates innovation in this segment that is commonly characterized by very bold and sometimes bureaucratic processes, which today does not offer a good “fit” with companies seeking agility.

The parts of the logo that are made up, showing that it is a whole made up of several parts, bring to the brand one of the main values, the diversity of cultures and talents that make ACE today a company that allows itself to prove its agile processes.

Finally, through the 3 letters, bring life to its 3 pillars of activity, Executive Search, Outplacement and Leadership Advisory.

Extension

In 2022, ACE expanded its field of activity, becoming a Group and also positioning a simultaneous brand to exclusively serve national and international agribusiness clients.

This strategy was based on the decades of experience of one of the partners in the agro segment.