The “noise” that NFTs are making in the digital market is indisputable. In terms of andxame.com, at the end of December 2021, points out that NFTs had a prospect of reaching US$ 17.7 billion by the end of last year, even having a single piece with a value of US$ 91.8 million. Yes, you didn't read it wrong, a SINGLE image costing more than luxurious mansions in the land of Uncle Sam.

I know the question you're asking yourself right now is: Besides all this hype, is there actually value in NFTs for us entrepreneurs?

My answer is yes! But first very briefly, I want to explain NFT to you in a few paragraphs, so that you can understand where I'm going with this reasoning, agreed?

First of all, you who don't know me yet need to understand that I have a degree in Digital Games and worked on Virtual and Augmented Reality projects, even before the modernization of these tokens and that's why I can bring you an inside view. But without further ado, let's get to what you want to know.

What's so special about NFTs?

NFTs are nothing more – in a practical context – than digital items that have a unique record and their value is therefore also unique.

NFT (Non Fungible Token) technology is used to allow any digital item, be it an image, a 3D sculpture, a song, a text and even a game character, to have an “identification number” in the digital environment. to be sure which is the original file. Based on this, we can now understand why so many people saw an opportunity to make money with this. Unique and original things tend to have more market value over the years.

Just looking at this point of view, a market that is growing a lot due to this technology is games, for example, where users are increasingly interested in obtaining exclusive items within their games and thus, many digital currencies ended up emerging for act in the acquisition of these items. This is where the recent “boom” in the cryptocurrency market comes in.

Now, I understand that players want exclusive items to differentiate themselves or have more skill and power in games, but as an entrepreneur who simply wants to do my marketing, do I gain anything from all of this?

How do disclosures begin to occur in the world of NFTs?

You just read that an NFT does exist within an applicable context and is not just an opportunity to make a profit, so now I will illustrate how they are also applicable for you.

These tokens, as in the case of games, exist within a digital environment that we now know as Virtual Reality. The great promise of the moment from large social media companies, such as Meta (formerly Facebook) itself, is to bring this environment that until recently was exclusive to the gaming world, to now be part of everyone's environment. That's why a few months ago, the company Meta presented Metaverso, its bet for this “step 2” of how social interactions will be from now on.

In this Virtual Reality scenario, imagine that everything will be like a big game, where people will be able to represent themselves as characters and move through different scenarios and activities, just like a player does. The point of all this? Allowing you to now not only call another person to find out what's new, but beyond that, go “virtually” to that person's home or office for a conversation. (interesting, right?).

Without going too much into the technology that will allow this, but we have already advanced to the point of being able to “mix” the real universe in which we live and the virtual 3D universe. Instagram filters are an example of this. It is nothing more than reproducing 3D graphic elements within a real environment and vice versa. All we need then are items that are in a digital environment and that are preferably… wait a minute, couldn’t NFTs fit in there? Eatingly!

This is where the answer to your previous question finally comes in.

Using Custom Metaverse for Your Business

If you are part of the Metaverse or any other Virtual Reality that is gaining market share, your company can be there too.

Imagine that you are at home and want to have a business meeting with a potential client within this virtual environment, but you are an intelligent person and realized that you can personalize your 3D space with graphic elements that reflect your brand, such as transforming the setting of your home in an office room with your logo, place an imposing painting on the wall, an elaborate sculptor on the table and even some 3D examples of your product to better illustrate it to your client.

All these elements will only be possible to exist in this example, due to NFTs. This way you can have digital items that are unique and can personalize your own environments.

The Metaverse, for example, will be a great environment to promote your brand and expand your business, so start gaining vision now. The sooner you gain prominence, the greater your growth power!

The icing on the cake for those of you who stayed this far:

Our company works with Brand Development and also with 3D design and that is why we will embark on this strategy of developing exclusive NFTs for our clients, exactly with this purpose of differentiation and market gain.

If you are interested in this opportunity and want to have a company to help you with the strategy and technical part, send us your message using the form below and we will get back to you for a conversation to help you with everything!