Those who believe that this only works for selling online courses are mistaken. Sectors such as the real estate market have been transformed and enhanced with the arrival of this new way of attracting customers. 

More and more Brokers Become Partners of Digital Marketing Agencies.

The reasons that lead a broker to transfer part of their sales commission to a marketing agency are:

• Greater ability to capture contact from potential customers;

• Strategic Support in the Development of the Sales Funnel;

• Convenience of having an entire team of marketing professionals working to attract buyers;

•  Professional Ad Campaigns with High Conversion; 

•  Being able to focus only on 1 vs 1 sales, while the agency takes care of the rest;

•  Receive reports with specific information about the target audience;

• Professional Recognition and Authority Leveraged in the real estate market.

These are just some of the reasons why real estate agents are increasingly present in marketing agencies’ client portfolio.

And what makes these brokers sell much more consistently is simple: A list Full of contacts of people with Money and Interest in buying property.

And to build this list, nothing works as well as a powerful ad campaign running and capturing these people's contacts.

Why do Facebook and Google Ad Campaigns work so well for Selling Properties?

There are some factors that contribute to the success of this active prospecting model in the real estate market.

Finding someone willing to buy a property is not that difficult, the big challenge is finding qualified buyers for what your broker is offering.

You see, your buyer needs to meet some requirements for the negotiation to happen, right?

After all, your Potential Customer must have:

• Interest in the location of the property;

• Purchasing Power;

• Availability to Wait (If the sale is at the plant);

• Have Children or Not;

• Have a proven income of a certain level.

Anyway..

There is no point in attracting hundreds of curious people to clog your contact list, if they do not fit the desired customer profile, it is throwing money and effort down the drain.

Ad Campaigns on Facebook and Google Ads are capable of attracting people who, above all, are qualified to buy from you.

The power of directing paid traffic and the persuasiveness of copywriting perform this screening during searches, with more qualified contacts the probability of a 1 vs 1 sale is clearly much greater.

Why pay for an agency if anyone can run an ad campaign?

First, because building a campaign demands:

• Market research;

• Time;

• Energy

• Specialized knowledge in persuasive writing – Copywriting;

• Specialized knowledge in Graphic Design;

• Specialized knowledge in Paid Traffic;

• Test Rounds;

• Comparative analyses;

• In-depth study of target audience, among others.

( If you are a broker and are using your work time to make art on Canva to save money, your journey to 5 figures will be much longer and more difficult.)

Second, because trying to run a marketing campaign alone and without the necessary knowledge is like trying to cut your own hair without being a barber.

The chance of going wrong is very high, you can hurt your budget with bad ads and in the end you won't get the results you expected.

The big secret of 5D Correctors (who earn 5 figures monthly)  is that they already understand that when you delegate each stage of the sale to a qualified specialist, there is no way to go wrong.

The agency attracts the client, the broker carries out the sale and takes care of the processes and the construction company delivers the project on time, simple as that, without fuss and without complications.

And in this way, more and more Real Estate Brokers join the Financial Elite of millionaire professions, who use digital marketing to boost their profits. 

I hope this information has added value to your intellectual capital and can be useful in your professional journey.

If you have a critical thought regarding the topic covered and want to share, consider leaving a comment, we will add ideas.