If you are interested in this article, you are possibly going through a moment in your business that is taking your sleep away and making you rethink whether you should continue investing all your time, money and life resources while waiting for it to become profitable and profitable.

It would be impossible for me to talk about this subject without putting my life to the test of this question, you will understand why.

I started my professional life at the age of 13, working in computer maintenance and, as you can imagine, without a salary and without a record. (I actually convinced my IT teacher at the time to let me work, even against his initial wishes because of my age and the risks he was taking).

From the interior of São Paulo to Dubai at the age of 23.

My entrepreneurial life began there when I understood that the more I worked, the more I earned and so at the age of 17 I opened my first CNPJ working with Visual Identity.

This is how it evolved until the current moment, at the age of 23, with several difficulties, from managing to leave the countryside and move to São Paulo, opening a partnership with my current partner who entrusted his life to me, accepting me into his home, then the struggle for reaching the goal of supporting myself 100% in the big capital, going through the dream of getting clients from abroad, until I started making more profit from sales, moving into an apartment alone and even traveling on business to Dubai representing a client looking for investments .

Looking at it like this, it seems like all my problems are over, right? Wrong!

There will always be problems, there will always be moments of decline, of decline and when you will question your business again, regardless of how much you are earning.

But having the opportunity to go through all this growth at such a young age and having such a trustworthy person by my side, my partner, I learned some lessons that I want to bring here for you to reflect on your success, your resources and especially your business.

Benefits of using Google My Business.

1. Commitment is your mentor

Do you want something? Commit to doing it. If you always find an excuse to “do something” and leave it for later, you will never achieve 100% what you wanted. And then you will have two options: be content with little or live blaming the world and your bad luck for not being able to do it.

Believe me, this could have been exactly the main reason why you are struggling today with no results. One day the bill arrives.

Starting to invest and take positions on networks is an advantageous way of also making commitments to your audience and this will reinforce your commitment to yourself.

2. Nothing beats constancy

This phrase became jargon for my partner at Alomorfia, Icaro Barboza, and I will never forget it.

Only those who are willing to go to the end, consistency, win a marathon. It's not about being the fastest, it's about regardless of the circumstance, keep doing it.

Having a Marketing plan to manage your business is a great way to give you a purpose to follow for longer.

3. Choose “seem” before “being”

I know, you were always taught that the most important thing was for you to “be” and not “seem”, and in fact it is, I don’t disagree with that statement. The point is that there is no point in just “being” something or someone.

What else there is in the world are great professionals and entrepreneurs who didn't get there because they were always behind the scenes.

Before anything, you need to gain people's vision, recognition, and then have the opportunity to show who you are or what you do. Investing in Branding at this time is crucial.

4. The only thing

No wonder it even became the name of a best-selling book. Focus will always be your biggest challenge when things start to go right.

You will always want to expand and do thousands of things and that is how you will forget what was giving you results until then.

Beware of these investments in illusions. Focus on doing the basics well and then grow, “step-by-step”.

Wild content!

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For those of you who stayed here with us, today's wildcard content is a book recommendation to make you more prepared for these moments of doubt in your business. Read “Inflection Point” by businessman Flávio Augusto and then tell us on @ what do you think.